Every Sunday during football season, the Philadelphia Eagles throw the biggest party in town, says Norman Vossschulte, the team’s director of guest experience.
But parties, especially ones with more than 68,000 guests, cost a lot of money and create a lot of trash.
So in 2004, the team’s senior leadership looked at the stadium’s balance sheet and identified two areas where costs were huge — energy and waste — and drummed up a plan for improvement.
With the blessing of team’s owners, the Lurie family, the Eagles began to clean up their act.
At first, the changes were small.